Data Protection

Bayerische Hausbau GmbH & Co. KG
Zugspitzstraße 7
82049 Pullach im Isartal

Germany
Tel.: +49 89 358300-0
E-Mail: info@hausbau.de

Website: www.hausbau.de

is the controller in the context of the EU General Data Protection Regulation (GDPR) and other national data protection legislation.

The data protection officer for the controller is

AGOR AG
Niddastraße 74
60329 Frankfurt am Main

Germany
Tel.: +49 (0) 69 - 9494 32 410
E-Mail: info@agor-ag.com

Website: www.agor-ag.com

The extent to which personal data is processed

We collect and use the personal data of those using our website only to the extent necessary to keep our website, contents and services functioning properly.

The collection and processing of personal data normally only takes place with the consent of our users. Exceptions include cases in which the processing of the data is permitted by law or when obtaining prior consent is not possible for technical reasons.

Legal basis for processing personal data

Art. 6 para. 1(a) GDPR when obtaining the consent of the data subject.

Art. 6 para. 1(b) GDPR for processing operations that are required for the performance of a contract to which the data subject is party. This also applies to processing operations required to carry out pre-contractual activities.

Art. 6 para. 1(c) GDPR for processing operations that are required to fulfill a legal obligation.

Art. 6 para. 1(d) GDPR if the vital interests of the data subject or another natural person require the processing of personal data.

Art. 6 para. 1(f) GDPR if the processing of data is necessary to safeguard the legitimate interest of our company or those of a third party and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former. If the processing of personal data is to be based on a legitimate interest, an assessment is carried out for each relevant process in consultation with the data protection officer. In this case, the following three conditions must be met:

1) The controller responsible for processing the personal data or a third party has a legitimate interest in processing the data.
2) The processing is necessary to protect the legitimate interest.
3) Interests or the fundamental rights and freedoms of the data subject that require the protection of personal data do not outweight the legitimation interest.

Data erasure and storage period

The user's personal data will be erased or restricted as soon as the purpose of its storage no longer applies. Storage for a longer period may occur if required for compliance with a legal obligation in Union or Member State law to which the controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires, unless there is a need to prolong the storage of the data for the purpose of concluding or fulfilling a contract.

Description and scope of data processing

Every time our website is accessed, our system automatically collects data and information from the user's computer system. The following information may be collected:

Information about the browser type and version used, the user's operating system, the user's Internet service provider, the user's IP address, the date and time of access, websites from which the user’s system accessed our website, websites accessed by the user’s system via our website.

The aforementioned data is stored in our system's log files. The data is not stored together with the user’s other personal data.

Purpose and legal basis for data processing

The temporary storage of the IP address by our system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session.

The storage in log files is done to ensure the functionality of the website. We also use the data to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

The legal basis for the temporary storage of the data and the log files is Art. 6 para. 1(f) GDPR.

Collecting your personal data for the purpose of making our website available and storing the data in log files is essential for the operation of the website. There is therefore no possibility for the user to object.

Duration of storage

Your data will be deleted as soon as it is no longer required for the purpose for which it was collected. If your data is collected to ensure the availability of the website, the data will be deleted when the respective session has ended.

If your data is stored in log files, it will be deleted after seven days at the latest. It is possible that the data is stored for longer, in which case the users' IP addresses will be deleted or anonymized. This means that is no longer possible to identify the calling client.

Our website uses cookies. Cookies are text files that are stored in the web browser or on the user's computer system by the web browser. If you visit a website, a cookie may be stored on your operating system. This cookie contains a string of characters that enables the browser to be uniquely identified when you return to the website.

We use cookies to make our website more user friendly. Some elements of our website require the browser to be identified even after a page change.

TDDDG:

The legal basis for storing cookies, device identifiers and similar tracking technologies and/or storing information in the end user's terminal equipment and accessing this information is provided by the European ePrivacy Directive in conjunction with the Telecommunications Digital Services Data Protection Act (TDDDG).

 

Please note that the legal basis for processing personal data collected in this context is provided by the GDPR (Art. 6 para. 1). The relevant legal basis for processing personal data in each specific case can be found below in the context of the respective cookie or respective processing operation.

 

The primary legal basis for storing information in the end user's terminal equipment – and storing cookies in particular – is your consent, § 25 para. 1 TDDDG. You are asked to provide your consent when you visit our website – although you do not, of course, have to provide it – and it can be withdrawn at any time in the cookie settings.

 

According to § 25 para. 2 (2) TDDDG, consent is not required if storing information in the end user's terminal equipment or access to information already stored in the end user's terminal equipment is absolutely necessary in order for the provider of a telemedia service to be able to provide a telemedia service expressly requested by the user. In the cookie settings, you can see which cookies are classified as strictly necessary (often referred to as "technically necessary cookies") and therefore fall under the exemption regulation specified in § 25 para. 2 TDDDG and therefore do not require consent.

GDPR:

The following data is stored and transmitted when cookies are used:

Login information.

The legal basis for the processing of personal data using cookies is Art. 6 para. 1 1(f) GDPR. The purpose of using technically necessary cookies is to make our website easier to use..

Please note that some of the functions that our website offers can only be made available by using cookies.

We do not use the user data collected by technically necessary cookies to create user profiles.

Cookies are stored on the user's computer and transmitted to our website. This means that you as the user have control over the use of cookies. You can restrict or disable the transmission of cookies by changing the settings in your web browser. This is also where you can delete cookies that have already been saved. Please note that if you disable cookies, you might not be able to make full use of all the functions on our website.

If the user has given their consent, the legal basis for processing personal data using cookies for analysis and advertising purposes is Art. 6 para. 1(a) GDPR.

You can view and change your cookie settings by clicking on the green fingerprint in the lower left corner of the screen.

Cookie consent with Usercentrics

We have integrated the consent management platform Usercentrics (https://usercentrics.com/de/) from Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, Tel.: + 49 89 21 54 01 20, e-mail: contact@usercentrics.com, on our website for the purpose of requesting consent for the processing of personal data and the use of cookies and similar functions. Usercentrics makes it possible for you to grant or refuse your consent for certain functions provided by our website, e.g. for the purpose of integrating external elements, integrating streaming content, statistical analysis, reach measurement and personalized advertising. Usercentrics allows you to grant or refuse consent for all functions or to grant consent for individual purposes or individual functions. You can also change the settings you have specified at a later date. The reason for integrating Usercentrics in our website is to allow the users of our website to decide whether to grant or refuse consent for the purposes and functions mentioned above and to offer them the option of changing these settings later.

The following personal data is transmitted to Usercentrics when you visit our website:

Your consent/withdrawal of your consent, your IP address, information about your browser, information about your end device, date and time of your visit to the website.

Usercentrics also stores a cookie in your browser so that it can associate the consent that you have granted or withdrawn with you. The data collected in this way is stored until you ask us to delete it, you delete the Usercentrics cookie yourself, or the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected.

Usercentrics uses the Google Cloud Platform from Google Ireland Limited. The servers are located in Frankfurt and Belgium. Even so, third-country transfer to the USA cannot be ruled out. We have, however, concluded an order processing contract containing standard data protection clauses with the provider.

The legal basis for processing is Art. 6 para. 1(c) in conjunction with Art. 6 para. 3(a) in conjunction with Art. 7 para. 1 GDPR and, in the alternative, (f). The processing of the data allows us to help our customers (the controller according to GDPR) to fulfill their legal obligations (e.g. obligation to provide proof of compliance). Our legitimate interest in this processing lie in the storage of users’ settings and preferences with regard to the use of cookies and other functionalities.

Further information on the processing of data by Usercentrics can be found in the privacy policy at usercentrics.com/privacy-policy/.

Right to information

You have the right to receive information from us as the controller as to whether and which of your personal data is processed by us, as well as further information in accordance with the legal requirements under Art. 13 and 14 of the GDPR.

You can assert your right to information under:

datenschutz@hausbau.de

Right to rectification

If your personal data that we process is incorrect or incomplete, you have the right to have it rectified and/or completed. Rectification will be performed immediately.

Right to restriction of processing

You have the right to restrict the processing of your personal data in accordance with the statutory provisions (Art. 18 GDPR).

Right to erasure

If the reasons set out in Art. 17 GDPR apply, you can request that the personal data concerning you be erased immediately.

Please note that the right to erasure does not exist if the processing is required for one of the exceptions listed in Art. 17 para. 3.

Right to information

If you have asserted your right to rectification, erasure or restriction of processing, we are obliged to notify all recipients to whom personal data relating to you has been disclosed of this rectification, erasure or restriction of processing of this data, unless this proves impossible or involves a disproportionately high level of time and effort. You also have the right to information about these recipients.

Right to data portability

In accordance with the GDPR, you also have the right to obtain the personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller.

Right to withdraw your consent

You have the right to withdraw consent that you have granted at any time. Please note that withdrawing your consent does not affect the legality of processing carried out on the basis of this consent prior to it being withdrawn.

Right to object

You also have the right to object at any time to the processing of your personal data performed on the basis of Art. 6 para. 1(e) or (f) GDPR on grounds relating to your particular situation.

Automated individual decision-making, including profiling

Under the EU General Data Protection Regulation (GDPR), you also have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

Right to lodge a complaint with a supervisory authority

If you believe that the processing of your personal data constitutes an infringement of the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the member state where you reside, your place of work or place in which the alleged infringement occurred.

The GDPR guarantees the same high level of data protection throughout the European Union. When selecting our service providers, we therefore rely on European partners wherever possible when your personal data is to be processed. Only in special circumstances will the data be processed outside the European Union in the context of using third-party services. We only allow your data to be processed in a third country if the special requirements in accordance with Art. 44 ff. GDPR apply. This means that your data can only be processed on the basis of special guarantees, such as the EU Commission's official recognition of a similar level of protection as that required in the EU or compliance with officially recognized special contractual obligations, so-called "standard data protection clauses".

EU-US Trans-Atlantic Data Privacy Framework

As part of what is referred to as the "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection for certain companies in the USA as secure within the framework of the adequacy decision dated 10.07.2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at www.dataprivacyframework.gov/s/participant-search.

Our website and the services we offer on our website do not target minors under the age of 16. Please note that parents and legal guardians must monitor their children’s online activities. Minors under the age of 16 are not to provide us with personal data without the consent of their parents or legal guardians. We explicitly do not request personal data from minors under the age of 16, nor do we knowingly collect such data or share it with third parties.

If you would like to contact us, you will find a contact form on our home page that you can use to contact us electronically. The data entered in the input form will be transmitted to us and stored. This data includes:

First name, last name, e-mail address, telephone number, message.

The following data is also stored when the message is sent:

The IP address of the user, date and time of contact.

It is also possible to contact us using the e-mail address provided. In this case, the user's personal data that is transmitted together with the e-mail will be stored.

Your data will not be passed on to third parties in this context; the data will be used exclusively for processing the communication.

The legal basis for processing the contact request and its execution is Art. 6 para. 1(b) GDPR.

If additional personal data is processed during the send process, it is only used to prevent misuse of the contact form and to protect our IT systems.

Your data will be deleted as soon as it is no longer required for the purpose for which it was collected. In the context of the personal data entered in the input form and data sent via e-mail, this is the case when the respective conversation with the user has been brought to an end. The conversation has been brought to an end when it can be inferred from the circumstances that the matter in question has been dealt with.

Additional personal data collected during the send process will be deleted after a period of seven days at the latest.

This website uses Google Tag Manager. Google Tag Manager is a tool that marketers can use to manage website tags via an interface. The tool itself (which implements the tags) does not use cookies and for technical reasons collects only your IP address. The tool triggers other tags, which may in turn set cookies and collect data. Google Tag Manager does not access this data. If deactivation has been performed at domain or cookie level, this will apply to all tracking tags implemented with Google Tag Manager.

If we have obtained your consent, the legal basis for the use of Google Tag Manager is Art. 6 para. 1(a) GDPR. Otherwise, the legal basis for the use of this technically necessary cookie is our legitimate interest in accordance with Art. 6 para. 1(f ) GDPR.

You can find out more in the provider's terms of use at: www.google.com/intl/de/tagmanager/use-policy.html

This website uses so-called "content delivery networks" to make popular online libraries and web fonts available. Access is made directly to the operator's servers, which means that data such as the calling IP address, referrer, browser information, etc. is collected there.

The legal basis for this is our legitimate interest, in accordance with Art. 6 para. 1(f) GDPR, in presenting our website in a way that meets users' needs and optimizing the user experience.

You can prevent the collection and processing of your data by CDNs by disabling the execution of script code in your browser or by installing a script blocker in your browser (you will find a script blocker at www.noscript.net, for example).

The following is a list of the CDNs used:

Google Web Fonts

Our website uses fonts (Google Web Fonts) provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, based on our legitimate interest in accordance with Art. 6 para. 1(f) GDPR. The aim is to optimize our website and ensure its cost-effective operation. The fonts are hosted on our own servers, which means that no data is transmitted to Google.

You can find the provider's privacy policy at: www.google.com/policies/privacy

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (Google). Google Analytics uses so-called "cookies", i.e. text files stored on your computer, to enable analysis of how you use the site. The information that the cookie generates about your use of this website will normally be transmitted to and stored on a server operated by Google in the USA. If, however, IP address anonymization has been enabled on this website, Google will abbreviate your IP address in advance within member states of the European Union or other contracting states to the Agreement on the European Economic Area. The full IP address is only sent to a Google server in the USA and abbreviated there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity and provide other services related to use of the website and Internet usage to the website operator.

The IP address sent by your browser within the context of Google Analytics will not be merged with any other Google data.

You can prevent cookies being stored on your computer by changing your browser settings accordingly; however, please note that if you do this, you might not be able to make full use of all the functions on this website. You can also prevent Google from collecting the data relating to your use of the website (including your IP address) generated by the cookie and processing this data by downloading and installing the browser plug-in available under the following link:
tools.google.com/dlpage/gaoptout.

This website uses Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are processed in abbreviated form to prevent them from being directly linked to a particular individual. If the data collected about you is personal, it is immediately excluded and the personal data is deleted immediately.

We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offering and make it more interesting to you as a user. The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 para. 1(a) GDPR.

Information from the third-party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of use: www.google.com/analytics/terms/de.html ,

Overview of data protection: www.google.com/intl/de/analytics/learn/privacy.html,

and the privacy policy: www.google.de/intl/de/policies/privacy.

Hotjar

We use the web analysis service Hotjar from Hotjar Ltd. on our website. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe).

Hotjar gives us a better understanding of how you use our website (using so-called "heatmaps"). This makes it possible, for example, to see how far users scroll and which buttons they click and how often. The tool can also be used to obtain feedback directly from the website users. This makes it possible for us to obtain valuable information that will enable us to make our website even faster and more customer-friendly.

This website pays particular attention to protecting your personal data when using Hotjar. For example, we can only track which buttons are clicked, mouse movement, how far the user scrolls, the size of the device's screen, the device type and browser information, geographical location (country only) and the preferred language used to display our website. Hotjar automatically hides any part of the website in which personal data relating to you or third parties is displayed, thus ensuring that it cannot be traced.

Hotjar offers every user the option of preventing use of the tool by enabling the "Do Not Track" setting. If this setting is enabled, no data about the visit to the respective website will be recorded. This setting is supported by the current versions of all widely used browsers. This means that your browser will send a request to Hotjar instructing it to disable tracking of the respective user. If you use this website with different browsers/computers, you must enable the "Do Not Track" setting separately for each browser/computer.

The legal basis for the use of Hotjar is your consent in accordance with Art. 6 para. 1(a) GDPR.

Detailed instructions with information about your browser can be found at:
www.hotjar.com/opt-out 

Find out more about Hotjar Ltd. and the Hotjar tool:
www.hotjar.com

Hotjar Ltd.'s privacy policy can be found at:
www.hotjar.com/privacy 

Social Media Plattformen

Instagram
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Privacy policy/Opt-Out:instagram.com/about/legal/privacy/.

YouTube (Google)
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)
Privacy policy policies.google.com/privacy
Opt-Out: adssettings.google.com/authenticated

LinkedIn
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland
Pivacy policy: www.linkedin.com/legal/privacy-policy
Opt-Out: www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Xing
XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland
Privacy policy / Opt-out: privacy.xing.com/en/data-privacy-statement

Spotify
Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Schweden
Privacy policy: www.spotify.com/de/legal/privacy-policy/

Social media presence

We maintain fan pages on a number of different social networks and platforms in order to communicate with customers, interested parties and users who are active on these platforms and provide them with information about the services we offer.

Please note that this could result in your personal data being processed outside the European Union, which means that you could be exposed to risks (for example with regard to enforcing your rights under European/German law). As a rule, the user data is processed for the purpose of market research and advertising. For example, user profiles can be created based on usage behavior and the user's interests that are identified as a result. These user profiles can in turn be used to, for example, place advertisements on and off the platforms that are presumably of interest to the users. Cookies that track user behavior and the users' interests are usually stored on the users' computer for this purpose. User profiles can also be used to store user data irrespective of the terminal device used (especially if the users are members of the respective platforms and are logged on to them).

The processing of users' personal data is based on our legitimate interest in establishing effective user information and communication in accordance with Art. 6 para. 1(f) GDPR. If users are asked to consent to the processing of their data by the respective provider, the legal basis for such processing (i.e. they give their consent, for example by ticking a checkbox or clicking on a button) is Art. 6 para. 1(a) GDPR.

Further information on how your personal data is processed and your options for objecting to this processing can be found under the links of the respective provider listed below. The assertion of the right to request information and other rights of the data subjects can also be made against the providers, as only they have direct access to the users' data and have the corresponding information at their disposal. We are, of course, happy to answer any questions you may have and assist you if you need help.

Integration of YouTube videos

We have integrated YouTube videos in our online offering; they are stored on www.YouTube.com and can be played directly from our website. All the videos have been integrated in "enhanced data protection mode", which means that no data about you as a user will be transmitted to YouTube if you do not play the videos. Only if you play the videos will the data mentioned in paragraph 2 be transmitted. We have no influence over the transmission of this data.

When you visit our website, YouTube is informed that you have accessed the corresponding subpage of our website. This occurs regardless of whether YouTube provides a user account that you are logged on to or whether no user account exists. If you are logged on to Google, your data will be associated directly with your account. If you do not want to be associated with your Google profile, you must log out before activating the button. YouTube stores your data as user profiles and uses these profiles for advertising, market research and/or designing its website to meet your needs. This evaluation is performed in particular (also for users who are not logged on) to provide needs-based advertising and to inform other users in the social network about your activities on our website. You have the right to object to the creation of such user profiles, but you need to contact YouTube to exercise this right.

The legal basis for the use of YouTube is our legitimate interest, in accordance with Art. 6 para. 1(f) GDPR, in providing our users with the fullest and most attractive user experience possible.

You can find further information on the purpose and scope of data collection and processing by YouTube in the privacy policy. That is also where you will find additional information about your rights and possible settings for protecting your privacy: www.google.de/intl/de/policies/privacy

Opt-out: support.google.com/ads/answer/10261289

LinkedIn Analytics

We use LinkedIn Analytics, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (referred to in the following as "LinkedIn"), on our website.

LinkedIn Analytics stores and processes information about your user behavior on our website. Among other things, LinkedIn Analytics uses cookies, i.e. small text files that are stored locally in the cache of your web browser on your end device. This makes it possible for us to analyze your use of our website.

We use LinkedIn Analytics for marketing and optimization purposes, in particular to analyze the use of our website and to continuously improve individual functions and offerings as well as the overall user experience. The statistical evaluation of user behavior enables us to improve our offering and make it more interesting for you as a user.

The legal basis for the processing of your data is Art. 6 para. 1(a) GDPR.

You can prevent cookies from being installed by deleting existing cookies and disabling the storage of cookies in the settings in your web browser. Please note that if you do this, you might not be able to make full use of all the functions on this website. You can also prevent LinkedIn from collecting the aforementioned information by setting an opt-out cookie on one of the websites below:

www.linkedin.com/psettings/guest-controls
optout.aboutads.info
www.youronlinechoices.com/de/praferenzmanagement/

Further information about data protection from the third-party provider can be found on the following website: www.linkedin.com/legal/privacy-policy

Google Maps

We use the services provided by Google Maps on this website. This makes it possible for us to display interactive maps on our website, thus making it easy for you to use the map function.

When you visit our website, Google is informed that you have accessed the corresponding subpage of our website.In addition, data will be transmitted to Google. This occurs regardless of whether Google provides a user account that you are logged on to or whether no user account exists. If you are logged on to Google, your data will be associated directly with your account. If you do not want to be associated with your Google profile, you must log out before activating the button. Google stores your data as user profiles and uses them for advertising, market research and/or designing its website to meet your needs. This evaluation is performed in particular (also for users who are not logged on) to provide needs-based advertising and to inform other users in the social network about your activities on our website. You have the right to object to the creation of such user profiles, but you need to contact Google to exercise this right.

The legal basis for the use of Google Maps is our legitimate interest, in accordance with Art. 6 para. 1(f) GDPR, in providing our users with the fullest and most attractive user experience possible.

Further information on the purpose and scope of data collection and processing by the plug-in provider can be found in the privacy policy of the respective plug-in provider. This is also where you will find further information about your rights and possible settings for protecting your privacy: www.google.de/intl/de/policies/privacy.

Google Ads Conversion (formerly Google AdWords Conversion)

We use the services provided by Google Ads to draw attention to our attractive offerings with the help of advertising material (so-called "Google Ads") on external websites. This makes it possible for us to determine how successful the individual advertising measures are in relation to the advertising campaign data. Our reason for doing this is because we are interested in showing you advertising that is relevant to your interests, making our website more appealing to you, and optimizing our advertising costs.

These advertising materials are delivered by Google using so-called "ad servers". For this purpose, we use ad server cookies, which make it possible to measure certain parameters for evaluating performance, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Ads will store a cookie on your PC. These cookies normally cease to be valid after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (mark indicating that the user does not wish to be contacted again) are usually stored in this cookie as analysis values.

These cookies allow Google to recognize your web browser. If a user visits certain pages of an Ads customer's website before the cookie stored on their computer expires, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is associated with each Ads customer. Cookies can therefore not be tracked via the websites of Ads customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. We can use these evaluations to see which of the advertising measures deployed are particularly effective. We do not receive any additional data from using the advertising material; in particular, we cannot use this information to identify users.

The marketing tools used mean that your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data that Google collects as a result of using this tool and therefore provide you with information according to what we know: The integration of Ads Conversion means that Google receives information about the fact that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can associate your visit with your account. Even if you are not registered with Google or have not logged on, it is possible that the provider will find out your IP address and store it.

You can prevent participation in this tracking process in a number of different ways:

a) by selecting the appropriate settings in your browser; suppressing third-party cookies, in particular, will prevent you from receiving ads from third-party providers;

b) by disabling conversion tracking cookies by setting your browser to block cookies from the "www.googleadservices.com" domain, www.google.de/settings/ads; please note that this setting will be deleted if you delete your cookies;

c) by disabling interest-based ads from providers that are part of the "About Ads" self-regulation campaign using the link www.aboutads.info/choices; please note that this setting will be deleted if you delete your cookies;

d) by permanent deactivation in your Firefox, Internet Explorer and Google Chrome browsers under the link www.google.com/settings/ads/plugin. Please note that if you do this, you might not be able to make full use of all the functions on this website.

The legal basis for processing your data is your consent in accordance with Art. 6 para. 1(a) GDPR.

You can find out more about data protection at Google here: www.google.com/intl/de/policies/privacy and services.google.com/sitestats/en.html

Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at www.networkadvertising.org.